Retail

As part of LCBO’s digital screen pilot program, I helped transform their monthly print campaigns into animated content for digital screens across select stores.

Working from the existing campaign artwork, I brought static layouts to life through typography animation, transitions, product movement, and visual effects, while maintaining the look and feel of each campaign.

I was responsible for translating the monthly LCBO creative into motion and developing animation treatments that worked within the digital retail environment.

Recognition: AVA Digital Award